Lexus is a Japanese luxury automotive brand defined by refined design, meticulous craftsmanship, and a relentless pursuit of innovation. Blending performance, technology, and comfort, Lexus creates a distinctive experience built around precision and attention to detail.
BARCELONA, SPAIN
2025
Lexus - Get Ready With Me
For the new Lexus ES, I had the pleasure to direct a social-first concept inspired by the GRWM trend, told from the car own point of view. This idea allowed us to showcase the car’s standout features in a clever way that felt culturally relevant, entertaining and social, while remaining the traditional walkaround format.
